Distributing

The vacuum tumbler :
Vacuum tumbler is offered everywhere where one prepares meats for the consumption. From the divisions of the meats of supermarkets until the small butcher's shop of the place, these equipments allow their users to take advantage of added value in their products. This tumbler is also used in the cafeterias of school, the restaurants specialized etc...

The ovens and warmers :
By specializing in little ovens and stoves using current 120V as energy, Concepts G.B. reaches(affects) a very big number of customers for whom the bigger and more expensive equipments were inaccessible. Arrival on the market of frozen foods of very good quality creates a need for little expensive and simple equipments of installation and operation. So, these equipments meet themselves in the engineers(repairmen), the cafeterias, the small restaurants, the caterers, the rooms of skittles, theaters, terminus, etc. …

Marketing : distribution networks and strategy.
Until 1997, Concepts G.B. sold the equipments by the intervention of the distributors of equipments covering these markets. Concepts G.B. supported his distributors by participating in various exhibitions in these sectors. As the company is situated in the province of Quebec, commercial activities were concentrated in this province. The company benefited so from the popularity of these new equipments with the targeted markets and business(case) knew a very good departure.

Almost all the supermarkets in Quebec are equipped of vacuum tumbler. Participation in exhibitions also made known the range of little ovenc and of stoves and several distributors took advantage of it to offer them successfully to their customers.

In 1998, Concepts G.B. a little modified the strategy of marketing. It was necessary to consider towards the other markets for vacuum tumbler, and modified commercial approach for ovens and stoves.

Marketing of vacuum tumbler.
Concepts G.B. stressed the contacts with the companies which make spices for the vacuum tumblering. So these contacts allowed sales in the other Canadian provinces. Our vacuum tumbler meets as well itself now in the maritime provinces as in the West of Canada.

In 1998, Concepts G.B. also began a marketing plan of its tumblers in the United States. The obtaining of the standard NSF for tumblers directly joins this objective.

For ovens and stoves :
In 1998 also, Concepts G.B. directed the contacts mainly with the big chains susceptible to use or to recommend these equipments. So the manufacturers of pizzas were contacted and showed themselves interested in our equipments of cooking. Attempts were realized with their products. Finally, in certain cases, modifications were brought so that the equipments answer perfectly the requirements of the producers of food.

So the marketing of Concepts G.B. Without neglecting the network of traditional distributors, address more and more the potential buyers of the various chains of food services.

In Ontario, Concepts G.B. confided stake in market of its products to an industrial agent. In 1998 sales increased in this province and it is to foresee another increase of sales for future in this part of Canada.

In 1998 also, Concepts G.B. began the work for the export of its products in the United States. So, a program of export was set up in association with the Canadian body " Economic development Canada " as well as Impact SMC of the MICST of the government of Quebec.

Exports began in 1998. Concept G.B. follows the plan of export and sales in the export should owe progressed gradually during the years to come. To support the plan in the export in 1999 mainly for its vacuum tumbler, Concepts G.B participated at the " International Boston Sea Food Show " in March 1999 in Boston. Concepts G.B. was also present at the " Boston Foodservice Show " in the end of April. A participation in Chicago at the Food Marketing Institute also took place in May 1999.

Concepts G.B. is always for the listening on possibilities of " joined venture " or of strategic alliance for the development of the business abroad. So, in 1998 a strategic alliance was concluded with a Canadian exporting company. This strategic alliance allowed to realize successfully sales of equipments in Chile. These sales progressed in 1999 and continuous to grow.